Three years after the worst offshore oil disaster in U.S. history, BP is adopting a new narrative that demonizes coastal businesses for taking advantage of the oil giant’s generosity. In an attempt to reduce the amount BP owes in a settlement for damages suffered, BP has gone with a full offense PR campaign that alleges widespread fraud.
Here is an excerpt of the full-page ads BP has taken out in the New York Times, Washington Post, and Wall Street Journal, with the intent of reaching policymakers:
Its other newspaper ads make a similar case, but cite Chamber of Commerce CEO Tom Donohue to claim there is rampant fraud. Those ads neglect to mention that BP is a member of the Chamber.
BP launched its increasingly aggressive battle against legal claims after disappointing quarterly profits of $2.7 billion. Ironically, BP is accruing a hefty legal fee for its efforts to draw out litigation.