By late afternoon Disney released a statement saying it would withdraw its “Día de los Muertos” trademark applications.
Gustavo Arellano, author of the syndicated column “Ask a Mexican,” said, “The Latino market is such that already there were calls for protest, boycotts and all that and Disney knows better than to poke at the so-called ‘sleeping giant.’”
The term “sleeping giant” was often used during the 2012 presidential election to describe the Latino voter bloc, credited with delivering President Barack Obama a victory.
Disney’s official statement said the company will withdraw the trademark filing because they’ve determined the title of the Mexican-inspired film will change. A spokesperson declined further comment.
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