From The Root:
This bait and switch performance was signaled in March by Romney’s key strategist Eric Fehrnstrom when CNN asked whether his candidate’s hard-core conservative positions taken during the primary would hurt him with moderates in the campaign against Obama.
“Well, I think you hit a reset button for the fall campaign,” Fehrnstrom said. “Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.” That shaking you heard from the University of Denver campus last night was the sound of the Romney Etch A Sketch.
This scheme had been the initial GOP plan of those who considered the moderate Romney to be the best matchup with Obama. Poleaxing Romney into submission during the primary, however, his GOP opponents virtually silenced him on his record as Massachusetts governor. And in a brilliant campaign of summer attack ads, Team Obama took away his “vulture” years at Bain Capital as a viable campaign issue.
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After a few deft wobbles by Romney, Obama caught on to the bait and switch. The key question now, and for the remaining 33 days of the campaign, is whether the American voters will accept the Etch A Sketch image of 65-year-old Willard Mitt Romney.
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